21 & Over, a brand new American teen comedy, releases this Friday, March 1st.  Writers of The Hangover made their directorial debut with this now relatable  “coming of age” story.  The plot follows straight-A student, Jeff, and his friends as they get him severely smashed the night before a medical school interview.  This particular night happens to be his 21st birthday, leading to more debauchery than initially planned.  The film looks to be full of humiliation and many a drunken stupor.  So, check it out, if that’s your thing.  Should be good for a few gross laughs.

For the premiere we were asked to create the iconic “underwear bear” that makes several appearances in the film.  The handymen here at Massive made it happen and here are the results:

21 undies final

and, in action at the premiere:

Picture 3

Picture 4

If you ever feel so inclined to create a promotion like this, feel free to contact us with questions.  We will go the distance to create something custom for you, even if it is bear underwear…..

Advertisements